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Privacy Policy – BST ENTERPRISES / BST / BST TREND

BST ENTERPRISES website (also referred to as BST or BST TREND) is owned and operated by BST ENTERPRISES, which acts as the controller of your personal data. This Privacy Policy explains how we collect, use, store, and protect information obtained through the BST ENTERPRISES / BST / BST TREND website and why we need certain personal data from you. By using our website, you agree to the practices described in this Privacy Policy, so please read it carefully before using the site.

We take care of your personal data and are committed to maintaining its confidentiality and security using reasonable safeguards in line with applicable data protection laws.

Personal Information We Collect

When you visit the BST ENTERPRISES / BST / BST TREND website, we may collect the following types of information:

1. Device Information
   When you browse the website, we automatically collect certain information about your device, including:

   • Web browser type and version

   • IP address

   • Time zone

   • Some of the cookies installed on your device

   • Information about the individual web pages or products you view

   • Websites or search terms that referred you to the site

   • Information on how you interact with pages, buttons, and features on the site

   We refer to this automatically collected data as “Device Information.”

2. Personal Data You Provide
   We may also collect personal data that you voluntarily provide to us, for example when you:

   • Register on the website

   • Place an order

   • Fill out a form

   • Subscribe to our newsletter

   • Contact customer support

   Depending on the interaction, this may include (but is not limited to):

   • Name and surname

   • Billing and shipping address

   • Email address

   • Telephone number

   • Payment or transaction-related information (processed through secure payment gateways)

   • City of residence

   • Organization or company name (if provided)

This information is collected so that we can process your orders, provide customer support, operate the website effectively, and fulfill our contractual obligations to you.

Why We Process Your Data

Our top priority is the security of customer data, and we aim to process only the minimum amount of personal information necessary for specific, legitimate purposes. We use the data we collect for purposes such as:

• Operating, maintaining, and improving the BST ENTERPRISES / BST / BST TREND website

• Processing and fulfilling your orders, including payment processing, shipping, and customer service

• Communicating with you about your account, orders, and support requests

• Sending you marketing communications, newsletters, or promotional offers (only where permitted and with your consent where required)

• Identifying potential cases of misuse or abuse and ensuring the security and integrity of our systems

• Generating statistical and analytical information about website usage (aggregated in a way that does not identify individual users)

Information collected automatically is primarily used for security, analytics, and service improvement, and is not combined in a way that directly identifies you unless necessary for security or fraud prevention.

You can generally visit the website without telling us who you are or revealing information that directly identifies you. However, some features (like placing orders, receiving newsletters, or submitting forms) require you to provide certain personal data. If you choose not to provide such data, you may not be able to use those specific features (for example, you may not be able to receive our newsletter or contact us directly through website forms).

If you are unsure which details are mandatory, you can contact us at care@bsttrend.com for clarification.

Your Rights (Especially for European Residents)

If you are a resident of a country that provides specific data protection rights (such as in the European Union under GDPR), you may have rights including:

• Right to be informed – to know how your data is collected and used.

• Right of access – to request a copy of the personal data we hold about you.

• Right to rectification – to request correction of inaccurate or incomplete data.

• Right to erasure – to ask us to delete your personal data in certain circumstances.

• Right to restrict processing – to limit how we process your data in certain cases.

• Right to data portability – to receive your data in a structured, commonly used, and machine-readable format and transfer it to another controller where technically feasible.

• Right to object – to object to certain types of processing, including direct marketing.

• Rights related to automated decision-making and profiling – to not be subject to a decision based solely on automated processing in certain situations.

If you wish to exercise any of these rights, please contact us using the contact details provided in the “Contact Information” section below. Where applicable, we process your information:

• To fulfill contracts we might have with you (for example, when you place an order through the site), and/or

• To pursue our legitimate business interests as described in this policy, while respecting your rights and freedoms.

Please note that your information may be transferred and processed outside of Europe, including in countries such as India, Canada, and the United States, where data protection laws may differ from those in your jurisdiction.

Links to Other Websites

The BST ENTERPRISES / BST / BST TREND website may contain links to external websites or services that are not owned or controlled by us. We are not responsible for the privacy practices, policies, or content of such third-party websites. We encourage you to review the privacy statements of each website you visit that may collect personal information.

Information Security

We store and process the information you provide on computer systems in a controlled and secure environment, protected against unauthorized access, use, or disclosure. We implement reasonable administrative, technical, and physical safeguards to protect personal data under our control from unauthorized access, alteration, disclosure, or destruction.

However, no method of data transmission over the internet or wireless networks can be guaranteed as fully secure, and we cannot warrant absolute security. We nonetheless strive to comply with applicable security standards and reasonable security practices required under Indian and international data protection laws.

Legal Disclosure

We may disclose any information we collect, use, or receive if required or permitted by law, including but not limited to:

• Compliance with a subpoena, court order, or other legal process

• Responding to lawful requests from public authorities or government agencies

• Protecting our rights, property, or safety

• Protecting your safety or the safety of others

• Investigating, preventing, or taking action regarding potential fraud or security issues

Such disclosures will be made only to the extent necessary and in good faith compliance with applicable legal obligations.

Contact Information

If you would like to contact us to understand more about this Privacy Policy, or if you want to exercise your rights or raise any concern regarding your personal information, you can reach us through the following official channels:

• Email: care@bsttrend.com

• Customer Care Number: +91 99913 07356

When contacting us, please include your name, contact details, and a clear description of your request so that BST ENTERPRISES / BST / BST TREND can respond efficiently in line with applicable data protection laws.